Saturday 14 Oct, 2023

Starting at 9.00am

Microsoft Warsaw

al. Jerozolimskie 195A, Warszawa 02-222
Menu

Schedule

9:00am - 10:15am

Registration, Breakfast

10:15am - 10:35am

MeasureCamp opening

from 10.35 am

Session Board Opens

11:20am - 11:50am

Session 1

Piwik Pro - Why and how I created LogBaker, all the mistakes I made on the way, and why I ended up not using it - Michał Gonera

Tealium - Marketing Mix Modeling for dummies - Marek Kobulsky

Defused Data - GDPR Quiz - Test Your Knowledge - Marie Fenner

Displate - Server -Side tracking and user-id - Mariusz Brucki

Stape - GA4 - Extending platform connections - New floodlight linking - Gabriel Osiceanu

12:00am - 12:30pm

Session 2

Piwik Pro - Top 10 Digital Analytics Mistakes - Adam Greco

Tealium - Which product is right for you Piwik Pro vs GA4 -Maciej Stanasiuk & Kuba Bomba

Defused Data - Data storytelling - Presenting with confidence - Magda Wójtowicz

Displate - Advanced topics in marketing mix modeling - Marek Kobulsky

Stape - Dataform & OOR package

12:30pm - 13:30pm

Lunch

13:30pm - 14:00pm

Session 3

Piwik Pro - Digital analytics: challenges in 2023 and beyond - Madga Wójtowicz, Adam Greco, Maciej Zawadziński

Tealium - Dealing with data discrepancies in GA4 reporting surfaces - Monika Mesnage

Defused Data - RFP (Request for proposal) - Fun or palaver? - Marie Fenner

Displate - How and what to learn to master first-party data collection? - Alexander Kirtzel

Stape - CDPs beyond the bullshit

14:10pm - 14:40pm

Session 4

Piwik Pro - The beauty of simplicity - Wojciech Zak

Tealium - GA4 & BigQuery: stop talking, start doing - Mateusz Muryjas

Defused Data - Measuring off-site events. How to do it? But more importantly, how event bother?

Displate - Enhanced conversion deploy via GTM

Stape - Define the best in class digital analytic

14:50pm - 15:20pm

Session 5

Piwik Pro - Warehouse Native Analytics: Fad or Future?

Tealium - Should you start your own agency? - Mikko Piippo

Defused Data - Mastering measurement protocol matching offline conversions in GA4 after 72 hours

Displate -

Stape - Onlu human (brains): Navigating the boundaries of data perception

15:20pm - 15:50pm

Afternoon break

15:50pm - 16:20pm

Session 6

Piwik Pro - Real-time marketing attribution

Tealium - Building a first-party data collection for GA4, BigQuery and everything

Defused Data - How to do data analysis with Chat GPT4 - Demo

Displate - Career paths - expert or manager?

Stape -

16:30pm - 16:55pm

Session 7

Piwik Pro - Analytics therapy - Peter O'Neill

17:00pm - 17:30pm

MeasureCamp closing

18:30pm onwards

MeasureCamp afterparty in Warmut bar