Saturday 12 Oct, 2024

Starting at 9.00am

Google Warsaw The Hub

rondo Daszyńskiego 2, Warsaw 00-843
Menu

Schedule

9:00am - 10:15am

Registration, Breakfast

10:15am - 10:35am

MeasureCamp opening

from 10.35 am

Session Board Opens

11:20am - 11:50am

Session 1

Piwik - Your Voice. One Roadmap - Piotr Korzeniowski

bloomreach - The Nice Circles Of Mobile Apps Tracking Hell: MMP, IDFA, SKAN And Other Acronymic Demons - Maciek Stanasiuk

Stape - Hard-Earned Lessons From Over 50 Real MMM Projects - Marek Kobulsky

Defused Data - Cross-Platform Tracking With GA4 And Firebase - David Vallejo

Session Corner - soon

12:00am - 12:30pm

Session 2

Piwik - Modern Markieting Measurement Stack - Andy Kozak

bloomreach - Less Tracing, More Insights - Workshop On Budget Friendly Setup - Oliwer Kaczmarek

Stape - 3 Ways Of Data Orchestration In BigQuery - Mateusz Muryjas

Defused Data - The Good, The Bad And The Useful - GA Audits In The Analytics Relationship

Session Corner - AI - Powered Creativity - Alona Vigovska

12:30pm - 13:30pm

Lunch

13:30pm - 14:00pm

Session 3

Piwik - When Leaving GA4 Is A One Way Door Decision - Kamil Poturalski

bloomreach - How To Optimize Google Ads Campaigns Without Using Google Analytics - Szymon Grzesiak

Stape - Measure The Impact Of Your Server-Side Tracking - Serge Shkvarnytskyi

Defused Data - Tech Stack For Data Wrangling & Analysis - At Scale - Piotr Gruszecki

Session Corner - DATA MATURITY Transformation For Any Client In Context of Ecommerce Company BBG - Miloslav Ures and Magdalena Wojtowicz

14:10pm - 14:40pm

Session 4

Piwik - soon

bloomreach - DataLayer Testing Using Cloud Functions - Marcus Stade and Patrick Mohr

Stape - AI And Analytics - What Is My Role In All This? - Marie Fenner

Defused Data - sGTM - God-Like Data Flows - Gunnar Griese

Session Corner - Marketing Attribution: How To Not Screw It Up - Eugene Venger and Ruslan Sazonov

14:50pm - 15:20pm

Session 5

Piwik - From Chaos To Cloud: Taming Your Data Sources Like A Pro - Adam Piątek and Maciek Stanasiuk

bloomreach - Return Of The Custom Task - David Valleso

Stape - Developing A Product From An Analytic Service - Marta Florentyna Saratowicz and Robert Johnson

Defused Data - CDP - The Good, The Bad, The Ugly - Marcin Stelmaszczyk and Łukasz Cieloch

Session Corner - How To Succesfully Run Data Literacy Program - Tomasz Sienkiewicz

15:20pm - 15:50pm

Afternoon break

15:50pm - 16:20pm

Session 6

Piwik - Unlocking Research Potential With Google Notebook LM - Slava Hvozdynskyy

bloomreach - Streamlit + BigQuery > Looker Studio - Bartosz Klocek

Stape - Project X Or How To Compare Piwik Pro vs. GA4 vs Matomo - Martin Kloss

Defused Data - Do You Even Analyze? - Wojciech Żak

Session Corner - Build Your FIrst Media Mix Model - Andy Kozak

16:30pm - 16:55pm

Session 7

Piwik - Ask Me Anything - Karo Wrzask and Greg Jamka Google

bloomreach - Workshop For Amateur Musicians - Marek Kobulsky

Stape - The Most Important Product In Analytics - Elvinas Karalis

Defused Data - soon

Session Corner - Therapy Session

17:00pm - 17:30pm

MeasureCamp closing